Articles

Formula 1 (F1) has recently started to use fans as a source of data for business intelligence strategies, future partnerships and sponsorships. Sensor technology piloted by F1 has conducted research on fan engagement, experiences, anonymous movements and activations, enabling the organisers to create better experiences in the future and precise reports for sponsors and activations. We caught up with David Bailey, Head of Research & Analytics at Formula 1 to learn more about how leveraging data research is enabling a greater understanding of fan experience, ahead of the Smart Stadium & Arena Summit 2019.