17 - 19 October, 2018 | Olympic Park, Sydney
Speaker Information:

Michael Fisher

Marketing Manager
Cricket Australia

12:10 PM How a Family Orientated Model Resulted In a Dramatic Increase In Fan Engagement And Attendance

The Big Bash League is a shining example of how additional entertainment can create an unmatchable fan experience. Their business model was created to provide a unique family orientated experience through additional entertainment, atmosphere and loyalty programs. This was achieved through effective communication between the BBL and venues.

  • How the Big Bash increased their fan base by moving from a male demographic to a family orientated model
  • Creating an unmatchable fan experience and atmosphere to increase overall attendance
  • How introducing WBBL has increased female engagement and attendance

Check out the incredible speaker line-up to see who will be joining Michael.

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