12:10 PM How a Family Orientated Model Resulted In a Dramatic Increase In Fan Engagement And Attendance
The Big Bash League is a shining example of how additional entertainment can create an unmatchable fan experience. Their business model was created to provide a unique family orientated experience through additional entertainment, atmosphere and loyalty programs. This was achieved through effective communication between the BBL and venues.
- How the Big Bash increased their fan base by moving from a male demographic to a family orientated model
- Creating an unmatchable fan experience and atmosphere to increase overall attendance
- How introducing WBBL has increased female engagement and attendance