17 - 19 October, 2018 | Olympic Park, Sydney
Speaker Information:

Nick Sautner


General Manager - Commercial
The Eden Park Trust


2:30 PM Examining ‘Stadium Economics’ and Understanding its Impact on Earnings

Revenue generation has taken a different approach in recent years, with a greater emphasis on understanding ‘stadium economics’.
This change has been driven by fan engagement, digital transformation and sponsor partnerships. This workshop will examine and explore different avenues of revenue generation including:

  • Integrated Icon Program – viewing sponsorship as a partnership
  • Developing a multi-purpose venue to increase potential revenue streams
  • Understanding ‘stadium economics’ to maximise the revenue of each potential stream

4:00 PM Case Study: Integrated Icon Program – A New Approach To Advertising

Nick and his team at Eden Park Trust have recently developed a new “Integrated Icon Program” which has increased stadium membership revenue by more than 40%. This new tactic treats sponsors as a partnership and fully integrates them into the brand, rather than just offering a sign. This session will outline:

  • Background and implementation of theIntegrated Icon Program
  • Understanding “stadium economics”, and how to maximise revenue all year round
  • Using market positioning and community engagement to maximize the game day experience


Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda