17 - 19 October, 2018 | Olympic Park, Sydney

Nicole Smyth


Membership and Fan Engagement Manager
Sydney Roosters


11:50 AM Optimising Customer Experience

The drive for people to attend live sport in the last 5 – 10 years has shifted beyond the on-field action, with game days now to be treated as event where the customer experience is paramount.
Food, beverage, transport, ticket prices, game day activations and on field presentation are all crucial components of the strategy for each event day.

  • Understanding customers and fans to enhance the experience and drive all areas of an event
  • All stakeholders contributing to and driving the customer experience
  • Creation of bespoke food and beverage offers, assisting with public transport and parking, customer service staff standards and overall event presentation that reflect the priorities of members and fans


Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda