17 - 19 October, 2018 | ANZ Stadium

Patrick Talty


General Manager
US Bank Stadium Minnesota


7:00 AM Future Innovations to Enhance the Overall Fan Experience

The fan experience begins long before they enter and leave the stadium. This workshop will draw on innovations in stadiums around Australia and internationally in enhancing the overall fan experience.

What this workshop will cover:

  • Innovations in ticketing that enhances ease of purchase and use for customers
  • Exploring hassle free and convenient transportation options to and from stadiums
  • Offering more unique seating and viewing options to entire fans into the ground and generating revenue from new premium seating solutions
  • Offering accessible and convenient amenities from rest rooms and catering to enhance the customer experience
  • Technological innovations from virtual reality, lighting, audio-visual and connectivity to enhance fan experience and engagement

9:40 AM KEYNOTE INTERNATIONAL CASE STUDY: The Success of U.S. Bank Stadium, Minnesota in Delivering on the Promise of the People’s Stadium

As the Best Completed Sport Building at the 2018 World Architecture Festival and host of the Super Bowls, 83% of visitors on their first visit to the US Bank Stadium said they would be back. Further developments and investment expand to downtown Minneapolis with initiatives including projects that will create a new neighborhood that is more walkable and transit friendly. Innovations in stadium design and event delivery make US Bank Stadium the people’s stadium:

  • Installation of giant pivoting glass doors and use of a special ETFE plastic, a first in the US, that opens the field to natural light while providing protection from various weather conditions such as snow and rain
  • Installing 1300 wifi hot spots to ensure fans experience seamless connection
  • Designing an app that guides fans to and through the stadium, delivering information on traffic, parking, concession lines and bathroom occupancy and location specific notifications
  • Roof panels made of three layers of ETFE foil with air supply units that maintain minimum pressure that maximises the feeling of being outdoors while maintaining optimal temperature


Check out the incredible speaker line-up to see who will be joining Patrick.

Download The Latest Agenda