17 - 19 October, 2018 | Olympic Park, Sydney
Speaker Information:

Shane Harmon

Chief Executive
Westpac Stadium

3:00 PM Panel Discussion: Harnessing Digital Transformation To Improve The Fan Experience And Increase Revenue Generation

Digital transformation requires large financial investments in hardware and software, and is often difficult to implement. However, it has the ability to transform the fan experience and open new opportunities for additional revenue generation. This panel will discuss the advantages of digital transformation including:

  • The increased level of customer spending with a cashless system
  • Developing a stadium with Wi-Fi, TV/broadcast systems and a universal stadium app
  • Creating new sponsorship revenue through digital advertising

Check out the incredible speaker line-up to see who will be joining Shane.

Download The Latest Agenda