17 - 19 October, 2018 | Olympic Park, Sydney
Speaker Information:

William Mannarelli


Director Area Patrimonial
FC Barcelona


9:10 AM Case Study: Camp Nou – Embracing the Past, Living the Now and Planning for the Future

FC Barcelona is currently undergoing a €600 million redevelopment, which includes the complete renovation of Europe’s largest football stadium, Camp Nou, with a future capacity topping 105,000. At the heart of the design there has balance between modernising through digital transformation and maintaining the cultural heritage and legacy of the stadium. In this session William will outline:

  • The development of the Camp Nou business case and the subsequent master plan
  • Different revenue generation strategies that don’t inhibit the fans experience
  • Embracing the communities culture and the legacy of the club in the renovation of Camp Nou

11:50 AM Revenue Generation

Exploring different avenues of revenue generation and enhancing existing streams

6:00 PM Expanding The Traditional Business Model Through Digital Transformation

Stadia and arenas have had to adapt and change the way they generate income. Due to the rapid rate of digital change and new demands from customers, stadia now must now provide a unique and unprecedented experience. This workshop will examine how digital transformation has changed the foundation of revenue generation and fan experience through:

  • Providing additional services such as Wi-Fi, high definition TV screens and LED signage
  • 3D Glass Diamonds that provide sponsor with a unique platform
  • Designing a modern digital stadium, while maintaining the culture that fans expect


Check out the incredible speaker line-up to see who will be joining William.

Download The Latest Agenda